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Currently accepting 1 new client for Q2 2026 • $50K+/mo minimum ad spend • Founder-led — no junior handoffs • Currently accepting 1 new client for Q2 2026 • $50K+/mo minimum ad spend • Founder-led — no junior handoffs •
Boutique Meta Ads Agency

What if your buyer treated your budget like their own money?

Founder-led Meta ads management backed by $45M+ in spend. No junior handoffs. No account manager buffer. Just a senior buyer in your account every single day, backed by systems that catch what humans miss.

See If You Qualify View Case Studies
$10M
Ad Spend Managed Yearly
36+
Ad Variations Tested Weekly
18
Hours to First Changes
10+
Years Experience

The Problem

Most agencies run your ads on autopilot.

You're paying premium rates for someone who checks your account twice a week, sends you a PDF, and calls it "management."

01

The Junior Switcheroo

Senior talent sells you. Someone managing 12 other accounts runs you. The person on the pitch deck isn't the person in your ad account.

02

Percentage Parasites

They make more when you spend more—not when you earn more. Their P&L fights yours.

03

Set-and-Forget Syndrome

Campaigns launched and left to die. No iteration, no testing, no one watching. Your CPA creeps up and nobody notices until you do.

04

Reporting Theater

Monthly decks full of impressions and CTRs. Nothing about why you're not profitable. Graphs that go up and to the right while your margin goes the other way.

05

Black Box Spending

You have no idea what's being tested, why budgets shifted, or what the actual plan is. You just get an invoice and a "trust the process."

06

Slow to React

A campaign tanks on Tuesday. You hear about it Friday. By then you've burned through a week of budget on ads that stopped working days ago.

Ready for a buyer who
actually shows up?

Apply for a free audit. We'll show you exactly what's leaking budget in your account—and what to do about it.

Apply for Free Audit

The Shepherd Approach

Founder in account. Systems watching 24/7. Nothing slips.

You get a senior buyer who's managed $45M+ in Meta spend—in your account daily. Not a junior. Not a coordinator. The person making decisions is the person you talk to.

Behind that, real-time monitoring systems flag anomalies before they become expensive problems. Budget pacing, CPA spikes, audience fatigue—we catch it the hour it happens, not at the end of the month in a PDF.

18hrs
First optimizations
24/5
Slack access
1:1
Founder-led execution
Client campaign Performance results Brand success

What We Do

Meta Ads Management. That's It. Done Right.

We don't do a little bit of everything. We do one thing and we're relentless about it.

36+
Ad variations tested per week to find what actually converts
🧙‍♂️

Daily Account Management

Your account gets senior eyes every single day. Campaign architecture, bid strategy, audience development—all managed by someone with $45M+ in Meta spend under their belt.

campaign architecture bid strategy audience development
🔬

Systematic Testing

36+ ad variations tested weekly. We kill losers in 48 hours and scale winners the same day. Every test has a hypothesis, every result gets documented.

structured test plans rapid iteration winner scaling
🛰️

Real-Time Monitoring

Custom-built systems that flag CPA spikes, budget pacing issues, and audience fatigue the hour they happen. Not at the end of the month in a report.

anomaly detection budget pacing automated alerts
📊

Transparent Reporting

Daily Slack updates with real numbers. Weekly calls where we show you what's working, what's dying, and what we're testing next. You'll never wonder what we're doing with your money.

daily updates weekly reviews full transparency
🧠

Creative Direction

We tell your creative team exactly what to build. Angles, hooks, formats, iterations—based on what's actually working in your account, not guesswork.

creative briefs performance insights test roadmaps
🤙

Direct Access

Slack us at 2am if you want. No account manager buffer. No "I'll check with the team." Direct line to the person running your ads.

24/5 Slack same-day responses no gatekeeping

Case Studies

We have receipts.

Published Q4 2025

Health & Wellness Brand

$1M to $8M/Year in Profitable Ad Spend

Scaled a supplement brand through strategic Meta and Google campaigns, focusing on new customer acquisition while maintaining profitability at every stage of growth.

8x
Ad spend scaled profitably
3.2x
Average ROAS maintained
32mo
Partnership duration

"Clear communication, real transparency, and results that speak for themselves."

Health & Wellness brand results

Published Q2 2025

Fashion Brand

$1.2M to $3.4M/Year in 10 Months

Rapid scale for an emerging fashion label through influencer whitelisting, systematic ad testing, and precision audience targeting on Meta platforms.

2.8x
Revenue growth
3.0x
Average ROAS
10mo
Time to results

"They don't just run ads—they understand our brand and our customers."

Fashion brand results

Published Q3 2025

Consumer Goods Brand

$5.3M to $12.5M/Year in Revenue

Broke through a 2-year revenue plateau with aggressive ad testing, audience expansion, and a complete overhaul of their campaign architecture.

2.4x
Revenue increase
2.98x
Average ROAS at scale
24mo
Partnership duration

"First agency to break us out of the plateau. Relentless testing and strategic thinking."

Consumer Goods brand results

We take on 1 new client
per quarter.

Not because we're trying to be exclusive. Because founder-led means there's a ceiling on how many accounts get daily attention. If the timing works, let's talk.

Apply for Free Audit
Marco, Founder of Shepherd Agency
10+ Years Experience

Meet The Founder

Built by an operator.
Run by an operator.

I'm Marco. I spent 9 years building eComm brands and a decade in the ad trenches—$45M+ in Meta spend across fashion, supplements, CPG, and everything in between.

I built Shepherd because I was tired of agencies that treat media buying like a set-it-and-forget-it service. Check in Monday, send a report Friday, bill on the 1st.

Here's how we're different: I still work in accounts. Every client gets my eyes on their spend daily. And I've built custom monitoring systems that flag problems the hour they start—not at the next scheduled check-in.

We're selective. If you're doing $50K+/month in spend and want a buyer who treats your ad account like their own money is in it, let's talk.

$45M+
Ad Spend Managed
9
Years Building eComm
32+
Months Avg Client Retention
32+
Average client lifetime in months
6hrs
Average response time across all 365 days
300+
Ad variations launched monthly for clients

Flat fee. Full focus. No percentage games.

Starting at

$6,000 /month

What agencies charge $15K+ for

One flat fee for dedicated Meta ads management.

We don't make more when you spend more—we make more when you stay longer. That only happens if we're profitable for you.

No percentage of ad spend. No hidden fees. No surprise invoices for "strategy sessions."

Senior-level media buying, daily management, real-time monitoring—one predictable cost.

1 spot available for Q2 2026. $50K+/mo ad spend minimum.

Apply for Q2 Spot