We help 7-figure eCom brands scale profitably with scroll-stopping Creatives & Meta Ad Strategy that cuts wasted spend and boosts ROAS. Boutique Meta Ads & Creative Agency.
“We’ve worked with multiple agencies, but Shepherd stood out from day one. Clear communication, real transparency, and results that speak for themselves.”
This health & wellness brand was stuck at $150K/month, unable to scale profitably.
After overhauling their ad account and optimizing creative testing, we unlocked massive growth. Annual ad spend soared from $1M to $8M, driving consistent, scalable results.
“We’ve been with Shepherd for over four years now and they were the first agency to finally break us out of the plateau we’d been stuck in forever. They truly know what they’re doing”
Before working with us, this brand was stuck between $250K and $350K per month, despite working with an agency and a growth marketer. Their ad account was running on outdated, set-it-and-forget-it strategies, with repetitive creatives and no real scaling system in place. Breaking past that ceiling while staying profitable seemed impossible.By overhauling their account, refining creative strategy, and implementing proactive testing, we unlocked their next level of growth.
“Honestly, Shepherd has been the driving force behind our growth, seamlessly blending AI and human expertise for unmatched performance.”
This apparel brand was held back by creative bottlenecks and a subpar media buying strategy from their previous agency. Before partnering with us, they struggled with inefficient ad creatives and wasted ad spend while trying to scale revenue within strict performance KPIs. By eliminating these obstacles and optimizing their ad account, we unlocked remarkable progress.
They charge a % of ad spend, incentivizing them to spend more whether it’s profitable or not.
They lack creative strategy, running outdated, recycled ads that don’t convert.
They ignore AI tools, relying on outdated processes instead of leveraging real-time data and automation to optimize results.
They put junior media buyers in charge, so your six-figure ad spend is being tested on by someone with minimal experience.
They take a “set it & forget it” approach, treating your ad account like a numbers game instead of a dynamic strategy.
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Most agencies treat media buying like a numbers game—blindly spending, chasing trends too late, and hoping something sticks. That’s not how we do things. At Shepherd, we blend cutting-edge AI with senior-level expertise to build adaptive, high-performance ad strategies that scale profitably and deliver sustainable growth.
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You’ll never be left wondering what’s happening, why it’s happening, or how we’re scaling your brand. We keep you in the loop, always.
All while other agencies burn budgets, ignore AI, and rely on guesswork…
There’s no one-size-fits-all approach to scaling. That’s why every brand gets a custom-built playbook, tailored to its goals, audience, and competitive landscape.
Most agencies treat creatives as an afterthought. We don’t. With media buying and creative strategy fully integrated, every ad we launch is optimized for performance from day one. No disconnect. No wasted spend.
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Our AI-enabled media buying models analyze millions of data points in real time, catching trends before they even happen. By automating redundant tasks, we free up time to focus on the big picture: strategy, optimization, and scaling.
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Unlike most agencies, where your six-figure ad budget is handed off to a junior buyer, our founder stays in the trenches, actively managing accounts and ensuring expert-level execution every single day.
We don’t waste time. We’ll have the first changes made in the ad account within 48 hours of taking over. If your brand is a fit, you’ll know it fast.
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We take a deep dive into your ad account, creative strategy, and growth potential.
If we’re a fit, we’ll map out a game plan tailored to your brand.
Smart, high-performance media buying that fuels revenue growth without waste.
We’re selective about who we work with. Here’s what we look for:
“I was tired of getting ghosted by agencies, or getting locked into long term contracts.”
Marco isn’t just an ad buyer, he’s been in your shoes. Having built & scaled his own eCommerce brands, he understands that your business is more than just a Meta Ad Account.
With 10+ years of experience, he has an innate understanding of what works, what doesn’t, and which levers drive real, profitable growth. His expertise isn’t theory, it’s battle-tested strategy that leverages AI.
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Questions people keep asking on us.
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Most agencies rely entirely on AI to build creatives and let Meta’s automated campaigns handle all decisions and spending. We take a different approach.Meta is the best acquisition platform available, but it still requires human oversight to work profitably. That’s why our strategy is human-led and AI-enabled.Our team sets a custom strategy for each ad account—no two accounts look the same.
We define best practices, establish guiding parameters, and dictate the overall direction. Then, we integrate AI tools to spot trends faster, automate surf scaling, and make adjustments in real-time.AI helps us move faster, but it doesn’t make the big decisions. We use it to adjust budgets when campaigns perform within the parameters we set, ensuring we scale profitably. A human always oversees the process, making the final calls on creative direction, scaling, and strategy shifts.
The result? Faster, smarter, and more profitable growth—without leaving critical decisions to automation.
We are hyper-specialized in Meta: Facebook & Instagram. We’re not generalists, and that allows us to be the best at just one thing, rather than doing many things poorly.
We charge a fixed monthly fee—no percentage of ad spend, no hidden fees, and no onboarding costs. You know exactly what you’re paying each month, with no surprises.All agreements start with a three-month commitment, giving us enough time to generate meaningful results.
After that, it's on a rolling basis. We don’t believe in locking clients into long-term contracts—our results keep you, not a contract.
Our audits provide specific, actionable takeaways that you could implement yourself. We review your ad account, develop a custom strategy, and outline clear next steps.Once you move forward, onboarding is simple: two quick 30-minute calls. Within 18 hours of the final onboarding call, we’ll have our first changes live in your ad account.
Good question. Hiring a senior-level media buyer in-house can easily cost over $100,000+ per year, plus benefits—if you can even find one with deep expertise in Meta ads.Shepherd gives you a team of specialists who focus solely on Meta performance marketing.
We’re not generalists juggling multiple platforms. Our expertise in media buying, creative strategy, and AI-enhanced optimization means we can deliver better results, faster, without the overhead of an in-house hire.
Absolutely. If your in-house team is crushing content, we’ll plug into your system and handle the strategic side—data-backed iterations, creative direction, and ad optimization.
Our decision-making for campaigns and ads is guided by a comprehensive analysis of metrics, tailored to our current objectives and optimization goals.
Primary Metrics:
- SpendSales
- Ad Account CPA (Cost Per Acquisition)
- Cumulative CPA
- Ad Account ROAS (Return on Ad Spend)
- Cumulative ROAS
- Conversion Rate
- Average Order Value
- Add To Cart
- Cost Per Ad To Cart
Secondary Metrics:
- Scroll Stop Rate (Thumbstop)
- Hook Ratio
- Outbound Clickthrough Rate
- Frequency
- CPM (Cost Per Thousand Impressions)
- CPC (Cost Per Click)
We can handle that too. You might already have insane media buyers and are just looking to accelerate your ads engine. We get it. Just check out our sister agency: 👉 creative factory
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